Grand Oak Limited, the maker of Isiagu Café Liqueur, has sponsored holiday trips for 10 winners of its Ilo-Ulo (Homecoming) campaign.
The liquor brand disclosed in a statement that the initiative, aimed at celebrating Igbo culture and addressing economic challenges, offered all-expenses-paid round-trip air tickets alongside other gifts to winners.
Senior Brand Manager, Nnenna Uche-Onyenacho, described Isiagu Café Liqueur as a brand deeply rooted in the identity of Eastern Nigerians, saying, “From its name, meaning ‘lion head,’ to its use of Nsibidi symbols representing love and unity, Isiagu Café Liqueur is a celebration of the industrious and adventurous spirit of the Igbo people. The Ilo-Ulo campaign embodies our commitment to fostering cultural pride and supporting our consumers.”
According to Uche-Onyenacho, the campaign sought to reunite families by offering air travel to selected individuals whose stories captured the spirit of homecoming amid tough economic conditions.
Winners were chosen based on videos highlighting the emotional and cultural significance of returning home for Christmas.
One of the beneficiaries, Francis Ugochukwu, expressed gratitude for the opportunity to reunite with his family after four years.
“Transport costs are incredibly high, with round-trip road travel costing up to 200,000 naira. This initiative has relieved us of that burden, allowing us to celebrate Christmas with our loved ones,” Ugochukwu remarked.
The winners also received food items, luxury airport transfers, and cartons of Isiagu Café Liqueur to share with family and friends.
Grand Oak Limited’s Marketing Manager, Gbemileke Lawal, explained the motive behind the initiative, emphasising the company’s desire to cushion the effect of the harsh economic climate.
“We know the economy is tough. Most people can barely meet their financial needs. Through this campaign, we wanted to help a few people solve their travel challenges and reunite with loved ones,” Lawal stressed.
He added that the campaign aimed to reduce the risks associated with road travel during the festive season for the beneficiaries.
