Good Mama detergent has rewarded loyal consumers with prizes worth over N5m during its recently concluded ‘Good Mama’s Day Out’ campaign in Ibadan, Lagos, and Ilorin, blending fashion, entertainment, and community engagement to celebrate personal style and brand loyalty.

In a statement, Good Mama stated that its campaign kicked off in Ibadan on November 23, 2024, and culminated in Ilorin, with Lagos hosting a fashion show featuring social media influencer Tomike Adeoye, popularly known as Olori Ebi.

Attendees competed in categories like Best Dressed, Best Head Tie, and Best Catwalk for prizes that included cash, washing machines, and pressing irons.

Brand Manager, Ramat Haruna, explained that the event aimed to “celebrate personal style and community spirit,” while also showcasing the practical benefits of the Good Mama detergent.

Head of Marketing, Toyin Dania, emphasised the campaign’s focus on creating meaningful consumer connections, stating, “This was an opportunity to celebrate consumers’ confidence and style. It allowed us to go beyond selling a product by creating a community-driven experience.”

Participants also engaged in interactive activities like wash demonstrations, games, and raffle draws. The events showcased Good Mama’s advanced detergent formula, which promises extra clean and fresh results, aligning with the campaign’s theme of presenting one’s best self.

The brand added it launched an ongoing online campaign tagged ‘Vibe in Style with Good Mama’ to complement the physical events, including Lyrical Challenge,

Laundry Moment, and Own Your Style, offering consumers additional chances to win cash prizes and other rewards.