The PEARL Awards Nigeria has appointed UPTICOMM Marketing Company Limited as the official Sponsorship Marketing Consultants for its 30th-anniversary celebrations.

In a statement from the Awards Secretariat in Lagos, the organisers revealed that it appointed UPTICOMM Marketing Company Limited following the signing of a Memorandum of Understanding between both organisations last week.

President/ Chief Executive Officer of PEARL Awards, Tayo Orekoya, said UPTICOMM was selected based on its track record and shared values of integrity and performance.

“The PEARL Awards, which debuted in 1995, has stood the test of time in the Nigerian Capital Market,” Orekoya noted.

“At 30, the PEARL Awards has created opportunities for outstanding companies to win in various categories. We pride ourselves as the only awards not won by sentiments but through empirical data based on companies’ performances in the stock market,” he added.

He charged UPTICOMM to justify its reputation as a leading event marketing firm.

Managing Director of UPTICOMM, Segun McMedal, expressed appreciation to the Central Working Committee and Secretariat of PEARL Awards Nigeria for the trust reposed in his team.

McMedal assured that his firm would deliver on its mandate, noting that PEARL had benefited many companies over the years.

“The 30th anniversary is an opportune time for corporate Nigeria to reciprocate through sponsorship of the events,” he remarked.

The MoU signing was witnessed by key officials, including Secretary of the PEARL Awards Board of Governors, Lekan Adekoya; PEARL Awards Project Manager, Olisemeka Obi; and UPTICOMM Executive Director, Finance and Administration, Dotun Afolabi.

As part of its anniversary activities, the PEARL Awards Board of Governors will host a Corporate Summit at the Lagos Oriental Hotel, Victoria Island.

Themed “Built to Last: A Roadmap for Corporate Nigeria,” the event will bring together business leaders, top executives, and CEOs to discuss strategies for sustaining corporate excellence.

The summit will also feature the launch of the second edition of the PEARL Awards ‘Winning Strategies of Nigeria’s Corporate Giants’ publication.