Nigerian companies can now obtain international certification for vegan and vegetarian products through V-Label, a globally recognised consumer label, as it officially begins operations in Nigeria.
A statement disclosed that this development follows a strategic partnership between V-Label and ProVeg Nigeria, the local branch of ProVeg International, a global non-governmental organisation promoting plant-based food systems.
The collaboration aims to boost the competitiveness of Nigerian food exports while encouraging domestic adoption of sustainable and ethical consumption.
With growing health and sustainability concerns, an increasing number of Nigerians are adopting plant-based diets.
A 2023 survey found that four per cent of Nigerians identified as vegan, 17 per cent as vegetarian, and 32 per cent as flexitarian—marking a significant rise from previous years. The shift aligns with global consumer trends, where 35 per cent of African and Middle Eastern consumers prefer vegan-friendly labelling on product packaging.
Speaking on the certification’s launch, ProVeg Nigeria’s Country Director, Hakeem Jimo, highlighted its dual purpose.
He said, “We want to support Nigerian exporters by making their products more competitive in global markets, where vegan and vegetarian labelling is standard. At the same time, we aim to inspire healthier, more sustainable food choices in Nigeria.”
The demand for alternative protein products in Nigeria is projected to grow annually by over 10.2 per cent from 2024 to 2031, reflecting increased interest in plant-based diets.
It noted that the African diaspora, particularly in markets like the U.S., has also fuelled the global demand for African plant-based products, with African Americans recognised as the fastest-growing vegan demographic.
V-Label International’s Co-Director, Martin Ranninger, expressed enthusiasm for the partnership.
“ProVeg Nigeria has a deep understanding of the local market and a strong passion for plant-based advocacy. Their involvement ensures that Nigerian businesses and consumers have access to clear, trustworthy labelling,” Ranninger said.
ProVeg Nigeria has been instrumental in promoting plant-based diets through corporate health campaigns, chef training programmes, and fast-food restaurant rankings. The organisation sees the certification as a critical step in providing Nigerian consumers with greater transparency and confidence in their food choices.
As plant-based living gains traction in Nigeria, the introduction of V-Label certification is set to enhance consumer trust, open new export opportunities, and position the country’s food industry for sustainable growth in the global marketplace.
