Africa’s leading smartphone and electronics financing provider, EasyBuy, has announced a massive recruitment drive to onboard 10,000 new business developers across Nigeria.
The initiative, titled the Easybuy Sales Talent Programme, aims to empower a diverse range of Nigerians, from young graduates and sales professionals to stay-at-home mothers and POS operators, with the tools to achieve financial independence through the digital economy.
The programme, according to the firm’s statement on Monday, is a cornerstone of EasyBuy’s 2026 expansion strategy. As the pioneer of the Buy Now Pay Later sector in Africa, the company is shifting its focus toward human capital as a secondary engine for growth.
Speaking on the development, the Chief Executive Officer of Newedge Finance Limited, Jessica Ugwuoke, said, “This win-win partnership with Nigerians, on whose support we’ve come this far, reflects our continuous investment in people.
Like everything we do at EasyBuy, this Sales Talent Program is driven by our vision of equal financial access for an easier life for everyone.”
With youth unemployment for those aged 15–24 sitting at 6.5 per cent as of Q2 2024, the programme offers a structured pathway to stable earnings. Participants are not only offered a monthly base pay but also the opportunity to earn substantial commissions.
“Selected applicants of the EasyBuy Sales Talent Programme would be empowered with training and the opportunity to become financially independent,” Ugwuoke added, highlighting that the role allows participants to work directly from the comfort of their mobile phones.
Analysts expect the BNPL market to surge from $1.42bn in 2024 to over $2.61bn by 2030. By deploying 10,000 new agents, Easybuy is positioning itself to capture a significant share of this growth while simultaneously boosting household earnings and micro-entrepreneurship nationwide.
By creating these structured earning pathways, EasyBuy is aligning its commercial goals with measurable social impact, setting a new benchmark for corporate social responsibility in emerging markets.
