Coca-Cola has unveiled its Coke Studio ‘Beat the Drop’ campaign, rewarding consumers with prizes worth N70m, including all-expenses-paid trips to South Africa.
The campaign, launched in December 2024, has awarded four winners with South Africa trips and 20 participants with N1m each, according to a statement.
Senior Director of Frontline Marketing at Coca-Cola Nigeria, Yusuf Murtala, hailed the initiative’s impact, stating, “Congratulations to those that have participated and won so far. We are excited to see lives changing through Coke Studio. We want to encourage Nigerians to keep participating in the promo, as every drink brings every consumer closer to the Coke Studio life-changing opportunity of becoming the next millionaire.”
The brand noted its Coca-Cola “Drink, Find, Scan, and Win” strategy has captivated Nigerians as consumers are invited to purchase specially marked Coca-Cola products with white caps, scan the QR code on the packaging, and enter the unique code under the cap for a chance to win.
Among the campaign’s winners are Lagos residents Sebastine Momoh and Enubi Audu, who secured trips to South Africa.
Other winners of N1m include Kehinde Olatunji from Lagos, Nkirika Beauty from Port Harcourt, Adereti Babatunde from Ibadan, Chukwuemeka Elizabeth from Delta, and Kolawole Modinat.
Coca-Cola pointed out that its campaign’s weekly raffle draws give more Nigerians a shot at the prizes.
It added that winners have shared how the rewards are helping them grow their businesses and support their families.
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