Champion Breweries Plc, a subsidiary of enJOYcorp and a member of the EverCorp family, has announced its entry into an agreement to acquire the Bullet brand, an alcoholic and energy beverage, aimed at enhancing foreign exchange earnings and further strengthening of its financial stability.

In a statement on Wednesday, the transaction, which is subject to regulatory approvals, will see Champion Breweries acquire all brand assets and intellectual property for Bullet from Sun Mark International Limited.

The brands will be held under a new Netherlands-based entity, with Champion Breweries holding a majority stake, while Vinar N.V., a Belgian entity and majority shareholder of Sun Mark, will hold a minority stake.

Speaking on the acquisition, the Chairman of Champion Breweries, Imo-Abasi Jacob, said, “This proposed acquisition will mark a transformative step for Champion Breweries, expanding our portfolio to include high-growth categories with strong consumer demand.

Bullet’s international footprint and brand strength perfectly align with our vision for sustainable growth and market leadership.”

Also, the Managing Director of enJOYcorp, David Butler, added, “We see potential in Bullet as a truly global African brand. With its position in key markets and significant headroom for expansion, we will be poised to accelerate growth through new product launches, market entries, and strategic synergies across our operations, working with existing partners and strengthening the distribution reach of all products in our range.”

The synergies are expected to include shared distribution routes, consolidated warehousing, integrated stock management and centralised resource allocation to maximise efficiency and scale.

Several new Bullet products have already been approved and are slated for rollout in 2026, accompanied by targeted entries into additional African and global markets.