The Association of Advertising Agencies of Nigeria has announced the kick-off of the 20th edition of the Lagos Advertising and Ideas Festival awards, scheduled to hold in November this year.
The Chairman, Lagos Ideas and Festival Management Board, Jay Chukwuemeka, disclosed this at a press conference, unveiling plans and activities for the 2025 LAIF Creative Festival.
The theme for this year’s edition is “20 Years of Crazy”, which perfectly encapsulates the audacious spirit, bold ideas, and relentless pursuit of excellence that have defined the awards since its inception.
Chukwuemeka explained that the 2025 LAIF Awards is dedicated to celebrating the elegance in creativity that is clearly evident in practitioners and non-practitioners alike.
The line-up of activities slated for the 2-day creative festival includes creative unleashed opening, industry trends, masterclasses, panel sessions and workshops, live-brands activations and experiential installations. It also includes screening of iconic ads, Young LAIFERS Awards, Women in Creativity Brunch, LAIF nomination party and LAIF Awards ceremony.
The President, Association of Advertising Agencies of Nigeria, Lanre Adisa, represented by the Vice President, AAAN, Adekoyejo Abiola, reminisced on the 20-year journey, stating that the awards have grown to become West Africa’s most prestigious creative showcase, offering an opportunity to reward excellence and bold ideas from creatives.
The Head of Jury Committee, Lagos Advertising and Ideas Festival Management Board, Ralph Idu, disclosed that this edition of the award will reward creativity beyond those in advertising, noting that a category has been created to celebrate those in film, tech and other fields. Idu also announced that the LAIF website has been revamped to usher in a new era of transparency and accessibility.
The LAIF Awards have come a long way since its inception, and this year’s edition promises to be an exciting celebration of creativity and excellence in the industry. With its rich history and commitment to recognising and championing the best in creativity, the LAIF Awards continue to be a benchmark for the industry.
