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How to Attract Buyers in a Crowded Market

Storytelling has become central to how software brands attract and retain buyers in a crowded market. In this interview with JUSTICE OKAMGBA, business content strategist Jessica Orika-Owunna explains why SaaS firms must move beyond SEO tactics, embrace ROI-driven strategies, and integrate AI tools while keeping human-led storytelling at the core of their marketing You started...
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Leadway & PFSCU Offer Agric Insurance to 249,000 Nigerian Fa

Leadway Assurance has partnered with the Presidential Food Systems Coordinating Unit, state governments, and PULA Foundation to provide insurance cover to Nigeria’s agricultural sector. In a statement on Tuesday, the firm said that the public-private partnership ensures climate-conscious agricultural solutions and insurance solutions are available to over 249,000 smallholder farmers across eight states in Nigeria,...
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Dangote Refinery Exports Petrol to Shell USA, Sparks Nigeria

Nigeria’s multi-billion-dollar Dangote Petroleum Refinery has crossed another milestone with the successful export of petrol to the United States, even as the facility’s growing global reach has rekindled debates over the viability of the country’s loss-making state-owned refineries. According to Reuters, energy giant Shell has purchased a cargo of Premium Motor Spirit (petrol) produced by...
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FCMB Partners with Truecaller for Enhanced Security

First City Monument Bank, one of Nigeria’s leading customer-focused financial institutions, has entered into a strategic partnership with Truecaller, the global platform for trusted communication. The collaboration, according to a statement from the bank on Tuesday, is designed to transform the bank’s customer engagement by enhancing communication security, building trust, and reducing fraud. Through this...
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NAMA Pushes for Tariff Hike, Airlines Resist Increased Fees

The Director-General of the Nigerian Airspace Management Agency, Farouk Umar, has declared that the current charge of N11,000 per flight imposed on airline operators is no longer sustainable, given prevailing economic realities and the rising cost of maintaining aviation infrastructure. Umar made this known in Abuja on Tuesday while addressing stakeholders at a summit organised...
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Nigeria Unveils New Agriculture Investment Incentives to Cre

The Federal Government on Tuesday unveiled fresh incentives aimed at attracting large-scale investment into Nigeria’s agricultural sector. The measures, according to Vice President Kashim Shettima, are designed to expand irrigation, improve farmers’ access to credit, accelerate mechanisation, and create millions of rural jobs under President Bola Tinubu’s economic reform agenda. Shettima announced the new policies...
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Aero Contractors Unveils Upgraded MRO at Rwanda Summit

Aero Contractors showcased its enhanced Maintenance, Repair, and Overhaul capabilities at the recently concluded Aviation Africa Summit and Exhibition in Kigali, Rwanda, where Nigeria’s oldest aviation company made an impression. The airline disclosed this in a statement made available to newsmen on Monday. The high-profile event brought together key stakeholders across Africa’s aviation industry, including...
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LagRide Adds 10,000 Drivers for Holiday Travel Rush

LagRide said it is rolling out a bank-backed vehicle leasing programme that will see 10,000 additional drivers take to the roads in time for the Yuletide season. The e-hailing giant said the development is part of its expansion plan to meet growing demand, as the bustling Ember months approach, bringing with them the annual surge...
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AI Revolutionizing Everyday Life in Nigeria

Artificial intelligence is rapidly transforming everyday life in Nigeria, offering solutions across agriculture, healthcare, finance, and education. From optimising crop yields and improving medical diagnostics to enhancing financial management and personalising learning, AI empowers Nigerians to make smarter decisions and increase productivity. By embracing AI responsibly, ensuring accessibility, and building trust, citizens can harness its...
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I apologise for saying no heaven without tithe – Adeboye

The General Overseer of the Redeemed Christian Church of God, Pastor Enoch Adeboye, has apologised for saying that Christians who don’t pay tithe might not make it to heaven. Adeboye who had previously said that paying tithe was one of the prerequisites for going to heaven, apologised for the comment while addressing his congregation Thursday...

Protesters storm Rivers electoral commission, insist election must hold

Angry protesters on Friday stormed the office of the Rivers State Independent Electoral Commission, singing and chanting ‘Election must hold’. They defied the heavy rainfall spreading canopies, while singing and drumming, with one side of the road blocked. The protest came after the Rivers State governor stormed the RSIEC in the early hours of Friday...

Man who asked Tinubu to resign admitted in psychiatric hospital

The Adamawa State Police Command has disclosed that the 30-year-old Abdullahi Mohammed who climbed a 33 kv high tension electricity pole in Mayo-Belwa last Friday has been admitted at the Yola Psychiatric hospital for mental examination. The Police Public Relations Officer of the command SP Suleiman Nguroje, told Arewa PUNCH on Friday in an exclusive...