Renowned finance expert Jessica Oku has unveiled her latest book, The Cashflow Prioritisation Matrix, a strategic guide aimed at transforming how business leaders manage and allocate cash for growth and sustainability.
In a statement issued on Tuesday, Oku disclosed that the book is designed for founders, chief financial officers, and entrepreneurs seeking a practical tool to help navigate today’s increasingly volatile business landscape.
“The book is rooted in real-world experience,” she said, referencing a pivotal moment in her career when regulatory changes threatened her company’s cash inflows, prompting a shift towards a more disciplined, cash-first approach.
The Cashflow Prioritisation Matrix introduces a four-quadrant system that categorises expenses based on urgency and impact.
According to Oku, this framework empowers decision-makers to align spending with strategic objectives such as revenue generation, cost efficiency, and market expansion.
“This is not just a book; it is a movement,” she added. “It is about equipping leaders to be intentional with every pound and shift from survival-mode spending to strategic growth planning.”
Oku also revealed that the book includes tools such as expense audit templates, step-by-step implementation guides, and a downloadable workbook to enable immediate execution of its concepts.
Set to launch virtually on 28 June 2025 via Google Meet and LinkedIn Live, the event will feature live demonstrations of the matrix, real success stories, and an in-depth walkthrough of the framework’s application.
Attendees will also receive a free workbook and insights into identifying “silent cash killers,” expenditures that appear harmless but gradually drain business resources.
With over 120 million Nigerians already enrolled in the National Identity Number system and a growing shift towards digital inclusion and financial literacy, Oku’s book arrives at a critical time when many businesses are re-evaluating their financial resilience.
“The book aims to ignite a culture where cash is not seen as a static figure on a spreadsheet but as the engine of sustainable business growth,” Oku said.
She emphasised that the integration of personal stories, simplified financial principles, and execution-ready resources sets her book apart from traditional financial literature.
