The BusyBee Event Business Summit has entered an international partnership with Sofitel Cotonou Marina Hotel & Spa, marking a major step in its bid to expand regional collaborations and strengthen West Africa’s events and hospitality ecosystem.

Announcing the partnership at the just-concluded 9th edition of the summit in Abuja, the convener, Bisi Sotunde, said the alliance reflects the global traction the platform is gaining and its ambition to deepen cross-border engagement. As part of the deal, Sofitel Cotonou is sponsoring an all-expense-paid trip for two summit delegates to its Marina Hotel & Spa in the Republic of Benin.

“Our international partnership with Sofitel Cotonou Marina Hotel & Spa is a significant milestone for the BusyBee Event Business Summit brand. It reflects the global recognition our platform is gaining and our commitment to expanding collaborations beyond Nigeria,” Sotunde said in a statement.