Licensed cryptocurrency exchange Busha has announced its evolution from a crypto trading platform into a full-service digital money app with a brand refresh.
According to a statement from the crypto exchange, the brand refresh includes a new logo, a redesigned mobile app, and the launch of new financial products that combine crypto and traditional money management.
The PUNCH reported that Busha was one of the two digital asset exchanges that the Securities and Exchange Commission granted licences to in 2024 to commence operations under its Accelerated Regulatory Incubation Programme. The SEC introduced the ARIP to onboard firms that had begun operations before the release of the Rules on Virtual Asset Service Providers in May 2022.
Commenting on the brand refresh and what it means for its users, the co-founder and Chief Executive Officer of Busha, Michael Adeyeri, said, “We started Busha as a trusted, regulated gateway to crypto in Nigeria. Over time, it became clear that crypto was not the end goal; it was the foundation.
“What we are building now is broader and more ambitious: a single money app where Africans can live their entire financial lives. This brand refresh represents more than a new look for Busha; it marks a new chapter in how we serve our users.”
Speaking on the company’s new direction, co-founder and Chief Operating Officer of Busha, Moyo Sodipo, added, “This launch is just the beginning. We are rolling out these features in phases, starting with Nigeria, while preparing to expand into additional emerging markets. Our focus is on building thoughtfully, listening to our users, and delivering products that truly meet their financial needs.”
The company said that alongside the brand refresh, it has rolled out a redesigned app experience built around simplicity and clarity, with the refreshed interface designed to make it straightforward for both first-time users and experienced traders to navigate the platform, manage funds, and make informed financial decisions.
The company has also expanded its product suite with the introduction of local currency savings, which allows users to earn competitive interest on their local currency savings through flexible, secure savings options. In addition, asset-backed loans, starting with crypto, have been added to enable users to access instant liquidity without selling their investment holdings/assets, providing short-term financial flexibility while maintaining long-term exposure to potential market growth.
This brand refresh and expansion come at a time of rapid growth in digital finance and stablecoin adoption across multiple emerging markets, driven by increased financial literacy, regulatory clarity, and demand for alternative financial tools.
The PUNCH reports that Busha serves over one million users across Nigeria and Kenya. It is also targeting further expansion into more emerging markets as it rolls out additional features and services in the coming months, starting with Nigeria.
