The Beauty West Africa Exhibition and Conference is set to host the largest gathering of beauty, cosmetics and hair industry professionals across the world yet as it announced that this year’s event will host over 300 global exhibitors.

The event billed to hold from November 25 to 27 at the Landmark Centre, Victoria Island, Lagos, is anticipated to garner more than 6,000 visitors from Nigeria and across Africa with designated pavilions of over 50 participating countries.

This year’s show will also shine the spotlight on local beauty entrepreneurs and SMEs from Nigeria and West Africa. The Nigerian beauty industry which boasts a N15 trillion market according to a Statista estimate is projected to expand with a 15.72 per cent growth rate in the coming years.

With this market opportunity, this year’s Beauty West Africa Conference and Exhibition presents a veritable platform to leverage on business networking and foster international partnership, said Georgina Lloyd, Exhibition Manager at BtoB Events, the organisers of Beauty West Africa.