Governor Lucky Aiyedatiwa of Ondo State has unveiled plans to attract private investment into the state’s coastal tourism sector, declaring that his administration is targeting between five and ten investors to transform the Araromi coastline into a vibrant leisure destination.

Speaking during the maiden edition of the Ilaje Boat Regatta, an event that blended tradition, colour, and community spirit in a remarkable display of cultural heritage, Governor Aiyedatiwa stressed the importance of strategic partnerships to harness the area’s vast economic potential.

The Governor, represented by the Commissioner for Culture and Tourism, Hon. Afolabi Adesoji, reaffirmed the government’s commitment to sustaining the initiative, announcing plans for the construction of a befitting jetty ahead of future editions.

The Governor said the regatta was more than a spectacle; it was a revival of identity.

According to him, the state government had begun deliberate steps to change the narrative by showcasing the coastal asset to a global audience.

He added that the initiative was designed to draw attention to the beach and stimulate investor interest, a move already yielding positive responses

Speaking at the occasion, the Chairman of Ilaje Local Government, Hon. Maurice Oripenaye, expressed deep satisfaction with the event’s success, describing it as a true reflection of the unity, resilience, and heritage of the Ilaje people.

The event also drew notable personalities, including the Spiritual Leader of the Cherubim & Seraphim Church of Zion, Ogunfeyimi Atarioye Ajigbade Lene whose presence added historical and cultural significance to the occasion.

Participants at the maiden edition of the boat regatta showcased the rich aquatic culture of the Ilaje people, as drummers set the rhythm and dancers performed gracefully atop canoes gliding across the water.

Beyond its visual appeal, the event underscored the administration’s commitment to promoting indigenous culture while unlocking tourism potential. Through strategic efforts led by the Ministry of Culture and Tourism, the state government continues to reposition Ondo as a hub for cultural tourism.

For many attendees, the regatta rekindled memories of Ilaje’s rich past—when cultural festivals attracted visitors from far and wide. Today, that legacy is being restored, with renewed optimism for economic growth and cultural preservation.