Supply chain technology firm Excite Panacea has unveiled an AI-powered supply chain analytics dashboard to address fragmented data and disruptions to route-to-market efficiency.
According to a statement, Excite Panacea unveiled the product at the Route to Market West Africa Summit 2025, held recently in Lagos. The firm served as the title sponsor and official technology partner at the two-day event, which brought together over 1,000 stakeholders across the fast-moving consumer goods sector.
The company noted that the dashboard was developed to offer actionable intelligence in markets where distribution chains are plagued by poor visibility and inconsistent data reporting.
General Manager at Excite Panacea, Eniola Alli-Ayodele, lauded the deployment of the project, noting, “As a technology company rooted in supply chain transformation, we are proud to help shape the future of distribution in Africa.”
Chief Executive Officer of the firm, Godson Nkeokelonye, stated that the new solution aligns with the growing need for real-time insights and market agility. He stated, “We are proud to have championed this important platform at a time when the FMCG industry is reimagining agility, reach, and relevance.”
One of the highlights of the summit was a fireside chat between Nkeokelonye and the Managing Director of PZ Cussons, Oghale Elueni. The session, titled ‘Digitising Route to Market: From Fragmented Data to Actionable Intelligence,’ examined persistent challenges such as cost-to-serve models and inefficient distribution networks. It also highlighted how digital tools can deliver visibility and drive smarter decision-making.
Throughout the event, Excite Panacea powered the summit’s digital infrastructure, handling registration, live engagement, and session management to demonstrate the operational value of its supply chain technology.
Top FMCG brands, including Coca-Cola, Danone, NigerBev (Best), Fleetwize, and Tradesense, attended the summit, where they discussed how digitalisation can help streamline logistics, reduce operational costs, and strengthen consumer engagement across West African markets.
