Digital investment platform, i-invest, has unveiled a completely redesigned application aimed at making investing faster, simpler and more accessible for Nigerians, while introducing new features including asset-backed loans, Exchange-Traded Funds and enhanced security capabilities.
The launch, held in Lagos on Tuesday, marked what company executives described as a major milestone in the platform’s evolution from a Treasury Bills marketplace into a comprehensive wealth-building ecosystem.
Speaking at the event, the Chief Executive Officer of Parthian Technology, Tobi Olusoga, said the company’s mission remained unchanged despite the extensive redesign of the platform. According to her, i-invest was founded to eliminate the barriers that traditionally prevented many Nigerians from accessing investment opportunities.
“We started because we believed investing should not depend on who you know. Building wealth should be accessible to everyday Nigerians, not just financial professionals or people with privileged access to information,” she said.
Olusoga noted that while the platform initially focused on Treasury Bills, it had expanded over the years to offer equities, fixed-income instruments, mutual funds, savings products and other investment opportunities. She said the company’s greatest achievement was not the range of products available on the platform but the number of Nigerians who had taken their first investment steps through i-invest.
“Behind every investment is a real person pursuing real goals, whether it is funding education, purchasing a home, growing a business or securing financial stability. Our role is to make that journey easier,” she stated.
Highlighting the importance of long-term investing, Olusoga recounted how her own investment journey in the Nigerian stock market began with N20,000, which has grown significantly over time, stressing that wealth creation is driven by consistency rather than perfect timing.
The company used the occasion to unveil several upgrades designed to improve customer experience. The Head of Products at i-invest, Jennifer Omame, said the application had been rebuilt from the ground up following extensive customer feedback and user research. She explained that the new platform featured a modern interface, improved navigation, faster onboarding and enhanced responsiveness.
“We wanted to give users compelling reasons to move to the new platform. This is not just a redesign. It is a complete rethinking of how customers interact with their investments,” she said.
One of the major additions is a dashboard customisation feature that allows users to personalise their experience by selecting the information most relevant to them, including market updates, watchlists, investment recommendations and portfolio insights.
The company also introduced a four-digit transaction PIN as an additional layer of protection for sensitive transactions. Omame emphasised that the enhancement was not a response to security concerns, noting that the platform had operated for more than eight years without recording a fraud incident.
“This provides customers with greater control and protection. Even if someone gains access to an account password, critical actions such as withdrawals will still require a transaction PIN,” she explained.
A key highlight of the launch was the introduction of Asset-Backed Loans, a new financing solution that allows customers to borrow against eligible investment assets held on the platform. According to Omame, the feature is designed to give investors access to liquidity without requiring them to liquidate their portfolios.
The platform also announced the addition of Exchange-Traded Funds, providing investors with broader diversification opportunities and expanded access to capital market products.
Speaking on the technology powering the rebuilt platform, the Chief Technology Officer, Kole Kuyoro, said customer trust remained central to every decision made during the development process.
“In financial services, trust is everything. Every technology investment we make is guided by security, reliability and customer impact,” he said.
Kuyoro disclosed that the platform now operated on a strengthened technology architecture featuring enhanced encryption, stronger authentication systems, improved data protection protocols and high-availability infrastructure. He added that the rebuild positioned the company to launch future products more rapidly while maintaining the reliability customers expected.
“The new platform gives us the flexibility to innovate faster while ensuring customer data remains protected through multiple layers of security controls,” he said.
The launch comes as digital investment adoption continues to rise in Nigeria, driven by increasing smartphone penetration, growing interest in wealth creation and expanding access to financial technology solutions. With the latest overhaul, i-invest is seeking to deepen its role in democratising access to investment opportunities while equipping users with more tools to build and manage wealth in an increasingly digital financial environment.
