The Anambra State Signage and Advertisement Agency (ANSAA), has formally notified all political parties and candidates participating in the 2027 general elections in Anambra State of mandatory requirement to obtain campaign permits from the agency before commencing campaign activities involving out-of-door promotions, rallies, branded materials, public address systems and other outdoor promotion activities.
In a press conference in Awka on Friday, May 29, Assistant General Manager of ANSAA, Engr Chika Ngobili, noted that the purpose is to ensure orderliness, prevent visual pollution, protect public infrastructure and maintain professional standards, guarantee fairness and equal access to advertising space, and ensure proper coordination of campaign-related outdoor activities across the state.
He presented approved permit fees for various political categories of elections as follows: N50m for Presidential candidates; N20m for Senatorial candidates; N5m for House of Representatives candidates; N1.5m for House of Assembly candidates; N2.5m for Chairmanship candidates and N100,000 for Councillorship candidates.
According to him, these permits grant candidates and political parties the right to deploy approved campaign materials and activities within approved locations across the relevant electoral areas in Anambra.
He said, “We expect that all campaign materials intended for outdoor display by political parties, candidates and support groups, advertising agencies and advertising practitioners must be vetted and approved by the Advertising Regulatory Council of Nigeria (ARCON) before deployment or display.
“Please, be informed that no individual, political party, candidate or support group is expected to erect billboards or advertisement structures in any party of Anambra except through dully registered and licenced advertising practitioners recognized by ARCON and authorized by ANSAA.
“All political parties and candidates are therefore, strongly advised to work only with ARCON-registered practitioners and obtain the necessary approvals from ANSAA to avoid sanctions, removal of unauthorized materials, or other regulatory actions.
“ANSAA enforcement teams shall monitor compliance throughout the campaign period, and any individual, group or organization found violating these guidelines shall be sanctioned in accordance with laws of Anambra State.”
He appealed with political parties, candidates, their supporters and members of the public to be considerate of other users of advertising and visual promotion spaces across the state and refrain from destroying, removing or defacing campaign materials belonging to opponents. He described such actions as unacceptable, unlawful, and contrary to the principles of peaceful democratic engagement.”
