Seaman’s Schnapps has restated its commitment to preserving Yoruba cultural heritage following its participation in the 2026 World Egungun Festival held at the Liberty Stadium, Ibadan, Oyo State.
According to a statement, the company said its presence at the festival reflected its longstanding support for traditional practices and ancestral rites associated with Yoruba culture.
The event attracted about 18,000 worshippers, tourists, and cultural enthusiasts, with more than 150 Egungun masquerades and 120 cultural groups participating from across Nigeria and the diaspora.
Traditional rulers, chiefs, and custodians of culture led sacred rites during the festival, while representatives of Oyo State Governor, Seyi Makinde; the Olubadan of Ibadanland, Oba Rashidi Ladoja; and the President-General of the Central Council of Ibadan Indigenes, Sulaiman Ajewole, attended the event.
The organisers said the festival continued to gain international recognition and support for UNESCO cultural heritage status.
Speaking on the company’s participation, the Marketing Manager of Seaman’s Schnapps, Gbemileke Lawal, said the brand remained committed to preserving Yoruba traditions.
“Our presence at the World Egungun Festival reflects our dedication to preserving Yoruba traditions. Seaman’s Schnapps is more than a drink; it represents respect, gratitude, and continuity across generations,” Lawal said.
The company said Seaman’s Schnapps played a prominent role during libation rites performed in honour of ancestors, which form a major aspect of Yoruba spirituality and cultural expression.
The festival also featured masquerade displays, drumming, dance performances, and traditional games, including the Ayo-Olopon competition sponsored by the brand.
Senior Brand Manager, Nnenna Uche-Onyenacho, said the company would continue to support cultural values and community traditions.
“Every pour of Seaman’s Schnapps honours the past and inspires the future. We are proud to stand with communities in celebrating the timeless values that define our culture,” Uche-Onyenacho said.
British Deputy High Commissioner in Lagos, Simon Field, also commended the festival for promoting cultural understanding and social cohesion.
According to the organisers, cultural exchanges between Nigeria and the United Kingdom continue to strengthen mutual appreciation for heritage and traditions.
As part of activities at the festival, Seaman’s Schnapps presented symbolic bottles to cultural leaders and sponsored competitions for outstanding masquerade performances.
Egungun Saki won the Most Colourful category, while Egungun Ibadan Parapo emerged winner of the Most Spectacular Performance category. Egungun Eko from Amuwo Odofin also received the Most Creative award.
The winners received traditional prizes sponsored by Seaman’s Schnapps.
