Former Minister of Information and Culture Alhaji Lai Mohammed said the ministry under his supervision, deliberately leveraged on communication to place Nigeria’s cultural heritage and tourism potential at the forefront of both national and international discourse.
Mohammed in a statement by head, Strategic Communications of Lai Mohammed’s Media Office, Nnamdi Atupulazi, explained that this included routine official engagements, which he said, were transformed into high-impact media events by attending major festivals and touring key tourist destinations with teams of journalists, generating sustained visibility for Nigeria’s cultural assets.
The former minister who spoke in Ilorin, Kwara State when he donated copies of his book, Headlines & Soundbites: Media Moments that Defined an Administration, to the University of Ilorin, said culture and tourism sectors thus became key drivers of national development.
Mohammed said he adopted the strategy to amplify festivals such as the Argungu International Fishing Festival, the Osun-Osogbo Festival, and the CalabarCarnival, turning them into platforms for economic promotion, national pride and global storytelling.
