Nikon Incorporated has launched its Z6 III camera in Lagos, in a move highlighting its focus on the African market.

In a statement, Nikon hailed the Z6 III as the “best hybrid camera,” combining high performance with multifunctional capabilities, appealing to both professional photographers and videographers.

The Head of Sales and Strategy for the Middle East and Africa, Akshay Talwar, speaking at the launch event, emphasised the brand’s commitment to Nigeria as a core market in Africa.

“The African continent is very important for us,” Talwar said. “Nigeria is one of our top three markets. Its contribution, not just in terms of business but also in terms of creative voices, is very significant.”

Talwar revealed that Nikon provided the Z6 III cameras to three Nigerian creators ahead of the launch to test its features.

According to him, the quality of content they produced confirmed the camera’s world-class capabilities.

“We were absolutely excited to see what quality they brought to the table. It was top quality; it was world-class,” Talwar stated.

He added that Nikon is exploring opportunities to collaborate further with Nigerian creatives on local projects, enabling them to showcase their work on a larger, international platform.

“We will be looking in the future to now work with these creators to have certain projects where we partner with them, create content together in Nigeria for Nigerians,” he said.

Nikon consultant in Nigeria, Richard Eko, remarked the impact of the Z6 III on the market was “disruptive,” noting that the camera meets the demands of both photographers and videographers.

“The camera they launched today is all-encompassing, especially on the video front,” Eko asserted, adding that Nikon is working on a system to enable photographers to purchase the camera over time through financing partnerships.

Further, an international photographer, Yobel Muchang, described the Z6 III as a versatile tool for content creators, declaring, “If you’re a content creator, this camera offers an all-in-one solution that can last a decade and build off of Nikon’s robust system.”