An architectural firm, Maison in Martell, has announced the exclusive unveiling of the audacious OOH experience.

In a statement, it stated that the Martell Tower redefined conventions with the presence of prominent dignitaries and influencers on November 8, 2024, beside Palms Mall, Lekki, Lagos.

It stated, “The Martell Tower conveys Martell’s vision to become a cultural architect in Nigeria and globally.

“As a one-of-a-kind structure, The Martell Tower is an unparalleled building that houses different brand experiences and keeps in line with the brand’s ethos of constantly making bold and audacious moves that challenge the status quo.

“This vision of cultural significance, creativity, and unimaginable potential, strives to re-energize and master the brand’s equity and show prestige and leadership.”

The Marketing Director, Martell Tower, Evane Chenuet, said it is a disruptively elegant experience that showcases all facets of Maison Martell and takes the consumer on a journey of discovery.

“We look forward to showcasing The Martell Tower, an audacious OOH installation and showcases brand experiences which speaks to Maison Martells courageous and bold legacy”

The statement further noted that the Martell Tower Experience unveiling was nothing short of an exhilarating journey through luxury, art, and culture, drawing a crowd of distinguished guests across various industries.

It added, “Attendees entered through the Pavilion, where they were greeted with the refreshing Fine L’Eau cocktail, setting the tone for an evening of sophistication.

As guests began their ascent, they were transported to L’Atelier – Art of Cognac & Boutique on the ground floor, the first of its kind in Africa.

“Here, they were invited to shop exclusive Martell offerings, from the accessible Martell VS to the prestigious L’Or De Jean, alongside unique merchandise, including finely woven silk scarves and rare perfumes that captured Martell’s essence of luxury and exclusivity.

“Moving up to L’Atelier – Taste and Touron the first floor, guests embarked on an immersive sensory journey through the world of Martell, exploring the nuances of Martell VS, Martell Blue Swift, and Martell XO. Enhancing the experience, each tasting was paired with carefully selected visual elements, crafting an atmosphere that was both dynamic and intimate.

“Selected guests were then escorted to the second floor for the L’Atelier Mixology where they were able to get hands-on by crafting their own VS and MBS cocktails. Under the guidance of Martell’s brand educators, guests blended personal touches into each drink, further immersing themselves in Martell’s spirit of creativity and audacity.”