Mouka, the country’s leading manufacturer of mattresses, pillows and bedding products, marked the start of 2026 with its annual tradition of celebrating babies born on New Year’s Day across the nation.

At midnight on 1 January, Mouka celebrated families welcoming newborns, highlighting its dedication to promoting healthy sleep and wellbeing from the very start of life.

The initiative, which has become a hallmark of the brand’s corporate social responsibility efforts, reached public healthcare facilities across 15 states, including Lagos, Oyo, Imo, Rivers, Abia, Enugu, Akwa Ibom, Edo, Gombe, Kano and Plateau.

In total, 71 babies born at the dawn of the New Year were celebrated. Each family received thoughtfully curated gift packs featuring Mouka Dreamtime Baby Mattresses, specially designed for infant comfort and support, alongside pillows, toys and baby skincare essentials.

In Lagos State, Mouka partnered with the First Lady, Dr (Mrs) Ibijoke Sanwo-Olu, to celebrate the first babies born in 2026. Visits were made to General Hospital Ibeju-Lekki, General Hospital Gbagada and General Hospital Imota, where new mothers received gifts and warm congratulations.

Speaking on the initiative, Mouka’s Managing Director, Mr Femi Fapohunda, reiterated the company’s mission to promote healthy sleep habits from infancy.

“As champions of quality sleep, we believe that fostering good sleep practices from the very beginning is vital,” he said. “Our Dreamtime Baby Mattress is specially crafted to support optimal physical and cognitive development for children. It is water-resistant and breathable, ensuring a safe and comfortable sleep environment.”

The celebration extended beyond Lagos to other parts of the country. In Niger State, at General Hospital Minna, the first baby of the year was born to Mr and Mrs Rahma at 1:42 a.m., followed shortly by another newborn, baby Jafar, at 2:06 a.m.