Leadway, one of Nigeria’s top non-banking financial services and wellbeing providers, is set to hold its first-ever Leadway Lifestyle Fair, a physical engagement platform designed to give young Nigerian SMEs a more robust platform to showcase their brands, connect with target markets, and gain visibility that will help them scale their businesses.
In a statement, it was announced that the two-day event scheduled for Saturday and Sunday will feature brand showcases, vendor exhibitions, SME spotlights and partnerships, live music, youth engagement activities, and a kids’ corner for family activities. This creates a vibrant and engaging experience for all attendees.
The event is under Leadway’s Media Dash 3.0, which is one of Leadway’s frontline support initiatives, spotlighting young Nigerian entrepreneurs by freely ceding its flagship advertising assets and media slots to help businesses build awareness and scale.
Past editions have empowered youth-owned enterprises by promoting their brands nationwide on both digital and offline channels at no cost, helping entrepreneurs expand their reach and engagement across diverse audiences.
Building on this, Media Dash 3.0 evolves beyond visibility and media slot campaigns to deliver an immersive lifestyle and community brand experience. This edition introduces the Leadway Lifestyle Fair, designed to drive even greater impact and strengthen the brand’s strategic positioning as an SME-empowering partner.
On behalf of Leadway Group, the Chief Executive Officer of Leadway Pensure PFA, Olusakin Labeodan, spoke about the initiative’s goal.
He said, “The Media Dash initiative aligns with our well-programmed support for Nigerian SMEs. The newly introduced Lifestyle Fair offers small businesses a wider platform to physically connect with new customers and boost their visibility, all at no cost. Our entire business ecosystem is built around providing support and succour to businesses and individuals, and this affirms that commitment.”
At the Lifestyle Fair, participating SMEs get free exhibition space to showcase and sell products to a larger, engaged audience.
The Leadway Group has interests in insurance, pensions, asset management, trusteeship, and investment solutions.
