Dufil Prima Foods Limited, makers of Indomie Instant Noodles, has expanded its engagement with children and families with the official premiere of the first-ever Indomie Fan Club Family TV Show, held recently in Lagos.
Created by the Indomie Fan Club House, the children-focused television programme is designed to promote positive values, creativity, and wholesome family entertainment, reinforcing Indomie’s long-standing presence in Nigerian households, according to a statement from the firm on Wednesday.
The premiere took place at FilmHouse Cinemas, Leisure Mall, Surulere, marking the first children’s TV show premiere of its kind in Lagos. The event attracted children, parents, educators, and key stakeholders from the entertainment and creative industries.
In attendance were the cast and crew led by the show’s anchor, “Mama Do Good,” portrayed by actor and poet Ruby Agwu, alongside child talents Chidinma Orji and Elder Osimhen. Nollywood actress Linda Ejiofor also joined families and children, adding to the celebratory atmosphere.
Speaking on the initiative, Group Corporate Communications and Events Manager at Dufil Prima Foods, Temitope Ashiwaju, emphasised the company’s commitment to meaningful engagement with children.
“The Indomie Fan Club Family TV Show provides a platform that combines education and entertainment, nurturing imagination, learning, and positive values in a way that resonates with children and families,” he said.
Designed as an entertaining and educational family programme, the Indomie Fan Club Family TV Show reinforces values such as friendship, creativity, teamwork, kindness, and positive behaviour, in line with the Indomie Fan Club mantra, “We Are Indomitables.”
National Coordinator of the Indomie Fan Club, Ogechukwu Joshua, added that the show was intentionally designed to balance fun with learning through storytelling, music, and interactive play.
The programme is scheduled to premiere on television on Saturday, January 10, 2026, airing on Africa Magic Family and the African Independent Television network.
The lively premiere featured exclusive screenings of the TV show, interactive games, quizzes, sing-alongs, and prize-winning activities. Over 100 children, including Indomie Fan Club members from schools across Lagos, participated in the immersive experience.
A highlight of the event was a nostalgic group sing-along of the popular Indomie children’s advertising song, “Mama Do Good,” alongside the Indomie Fan Club theme song.
Through this initiative, Dufil Prima Foods has strengthened its brand engagement with children and families while promoting education, creativity, and wholesome entertainment in Nigerian households.
