In what has been described as one of the most innovative and strategic product unveilings in recent times, Imperio International Ltd officially launched its highly anticipated Imperio Privé Collection into the Nigerian market at the prestigious Brandcom Awards Ceremony, held at the weekend in Lagos.

The choice of venue and timing had been lauded as a masterstroke in brand positioning, with the launch taking place before an audience of Nigeria’s leading professionals and corporate executives.

The Brandcom Awards, known for attracting the country’s business elite, provided the perfect backdrop for introducing what Imperio describes as a premium fragrance line designed for discerning consumers.

Speaking to journalists about the launch, Roseline Abaraonye, Marketing Director for Imperio International, explained the rationale behind the carefully orchestrated unveiling.

He said: “We decided to launch our product here based on the audience that is attending this event tonight. “We decided to unveil it here first to this wonderful professionals because it fits with their profile as well as positioning the brand as premium and prestigious today.”