The Federal Ministry of Art, Culture, Tourism, and Creative Economy and Lens for Good Initiative are set to empower Nigerian creatives and promote Nigeria’s cultural heritage through a strategic partnership.

Both parties, which entered into a partnership in Abuja, agreed to collaborate on strengthening national identity through positive storytelling, catalysing economic growth in the creative sector, and fostering skill development through training, mentorship, and resource-sharing.

Through this partnership, Nigerian creatives will gain access to digital resources, mentorship, and learning materials, as well as training and workshops in photography, filmmaking, digital storytelling, and content creation.

The initiative will also facilitate collaborations on flagship film and production projects showcasing Nigeria’s culture and creativity.

In her remarks, the Minister, Hannatu Musa Musaw, stated that the partnership with Lens for Good Initiative is a key step in propagating economic diversification.

“This partnership is a key step in advancing President Bola Ahmed Tinubu’s Renewed Hope Agenda for economic diversification. It will nurture the next generation of talent within Nigeria’s creative space, and the stories emerging from this partnership will not only celebrate Nigeria’s cultural identity but also help reshape global perceptions of Nigeria and strengthen our soft power.

“We are committed to empowering Nigerian creatives and providing them with the resources and opportunities they need to succeed,” said Minister Musawa.

The Lens for Good initiative will provide Nigerian creatives with resources, training, and mentorship to promote authentic Nigerian narratives and showcase the country’s rich cultural heritage globally.

“The partnership is expected to create new opportunities for Nigerian creatives, promote cultural tourism, and contribute to the country’s economic growth.