Baobab+ has unveiled a new brand identity, Izili, reaffirming its role as a last-mile distributor dedicated to extending affordable solar power and digital connectivity to underserved communities across Africa.
At a press briefing in Lagos yesterday, the Chief Executive Officer of Izili Group, Kolawole Osinowo, said the change in identity followed BioLite’s acquisition of a majority stake in April 2025 and signalled a renewed focus on delivering end-user impact.
Osinowo stated that the new name embodies innovation in distribution, steadfast inclusion and tangible impact.
He said, “As Izili, we pledge to deepen our reach in Senegal, the Ivory Coast, Madagascar, and Nigeria by bringing reliable energy and digital services directly to homes, small enterprises, and remote markets. Our agile network of field agents ensures that products and support arrive where they are needed most.
“We remain unwavering in our mission to energise lives and connect communities. The name Izili captures our ambition to light up every home and link every entrepreneur to opportunity. By reinforcing our last-mile network, we ensure clean energy and digital tools are truly within reach.”
The CEO added that clients, partners and stakeholders will continue to receive the same high standards of service and technical support under the Izili name.
“The rebranding will roll out gradually in all operational markets over the coming months,” he explained.
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