Digital assets exchange, Zabira Technologies, has announced a rebrand as it marked its sixth anniversary.

According to the financial services provider, the refreshed identity positions Zabira as ‘The People’s Wallet’ and a digital asset hub for crypto exchange, gift card trading and more.

Founded in 2019 as a simple wallet solution, Zabira has evolved into a digital payments and asset exchange platform, enabling individuals and businesses to seamlessly acquire, store, swap, and grow their digital assets.

“Today, Zabira is expanding its reach across crypto exchange, gift card trading, and bill payments, while staying anchored on our core values captured in the acronym S.P.A.R.K.—Security, where we ensure compliance and safety in every transaction; People, by putting users and our team at the centre of everything; Agility, by constantly innovating to deliver fast and seamless solutions; Reliability, through consistent and dependable service; and Knowledge, which empowers us to lead with expertise in digital finance,” said Chief Executive Officer/Founder of Zabira Technologies, Isaac John.

“Evolving into The People’s Wallet, Zabira now prioritises safety, user experience, and financial empowerment. We are positioning ourselves as a reliable and inclusive financial companion for Africans,” he added.

Commenting on the rebrand, Head of Marketing & Communications Ike Ekemah added, “With this new identity, we are making crypto and digital payments more accessible for everyday Africans. Zabira is redefining how people interact with digital assets, offering everything from seamless crypto exchanges and competitive gift card trading to utility bill payments and cross-border transfers. We provide a one-stop platform for secure, efficient, and hassle-free transactions.”