Stakeholders have spoken on how low funding, the interest of producers and virtually no market influence the dearth of children themed productions.
The national president of Association Of Movie
Producers (AMP), Queen Blessing Ebigieson, noted that there is presently no market for strictly children themed movies in the industry except for drama series.
“One of the key reasons is the market. Many media platforms and distributors are not particularly interested in buying children-centered content. Because of that, producers tend to create content based on their personal values or what they believe will sell. Even when children’s content is made, it often doesn’t get the exposure it deserves due to low demand or support.
“It’s not that content isn’t being made for children at all, but most productions are usually broadedr — centered on family dynamics, rather than specifically targeting children as the main audience. Only a few productions are truly and fully focused on children. Unless the government or key stakeholders deliberately push for it, this gap will likely persist,” says the actress cum producer.
Speaking on how the gap affect child development and family bonding in our society, she said, “it’s primarily the responsibility of parents to ensure that children are exposed to the right content – stories that are moral, educative, and positively impactful. Unfortunately, the lack of children-centered productions leaves a vacuum.
“At the moment, I haven’t personally produced content in that category, so I may not be the best person to speak extensively on it. However, I believe there are some great examples out there — both locally and internationally, which can be found with a bit of research. I recommend doing a quick search online, as there are likely producers who have done commendable work in this area.”
The actress cum producer stated that parents play a crucial role by engaging with content that is impactful and suitable for children.
“When parents consistently support and demand more of such content, producers take note and begin to create with that focus in mind. The more the engagement, the more it encourages content creators to invest in child-centered productions.
“At the end of the day, every producer wants to create content that not only adds value to the audience but also meets market demand and generates profit. If the demand for children’s content increases, the supply will naturally follow.” She stated.
