The Nigeria Customs Service has extended its Reputation Management Campaign to Zone ‘C’ in Port Harcourt, once again demonstrating its deliberate commitment to building trust and safeguarding institutional integrity.
According to a statement on Monday, the event brought together officers from commands across the zone for a train-the-trainer workshop.
“The session was designed to equip selected officers with practical skills and strategies to embed professionalism, accountability, and transparency within their respective commands,” the CAC said.
In his keynote address, the Customs Area Comptroller in charge of the Eastern Marine Command, Chika Dim, applauded the leadership of the Comptroller-General of Customs, Adewale Adeniyi, and his management team for initiating such an innovative programme that directly connects institutional reputation with service delivery.
“Officers today are fortunate to serve under a forward-looking leadership,” he remarked. “But true success will only come from the deliberate effort we invest in protecting and managing the Service’s reputation. The Reputation Management Guide must not be seen as a document to shelve but as a compass for daily decision-making, a tool to reshape our relationship with the public and rebuild trust,” Dim said.
Earlier, the National Public Relations Officer of the Service, Abdullahi Maiwada, underscored that reputation is among the Service’s most valuable assets.
He stressed that the Service is intentional about earning and sustaining it.
“Reputation is not given; it is earned through transparency, accountability, and effective communication,” he stated. “Every officer’s conduct contributes to how the Nigeria Customs Service is perceived by the public and stakeholders”.
In her closing remarks, Comptroller Teressa Ezenwa expressed appreciation to the resource persons and participants, noting that the campaign was not just about learning but about cultivating a culture.
“Reputation is not built in a day,” she said. “It requires consistency, professionalism, patience, and respect for the values our Service stands for. This campaign reminds us that we must be intentional in how we conduct ourselves and how we serve the public,” Ezenwa stated.
