Lasaco Assurance Plc has reiterated its commitment to continuous improvement in its operations and sustaining its market leadership.

This call came at the recently held 2025 South West Region Customers’ Forum, an event designed to deepen collaboration with its diverse stakeholders, including valued customers, brokers, and business partners.

The forum served as a platform for Lasaco Assurance to engage stakeholders and get feedback across all its operational areas.

The event, organised by the Customer Experience Team, led by Miss Oluseye Smart and Deborah Jelmark, provided an open platform for candid dialogue where attendees shared insights, feedback, and expectations.

Head of Strategy, Research and Communications, Mr Adedayo Adetokun, emphasised that this initiative was fundamentally designed to capture direct client and broker feedback to better inform the company’s service delivery and operational enhancements.

Regional Manager for the South-West Region, Mr Kayode Okeremi, further highlighted the critical role such engagement plays in shaping Lasaco’s strategic trajectory within the region.

Representing the Managing Director, Mr Ademoye Shobo, Executive Director (Technical), reaffirmed the company’s strategic priority of physical engagement across all business locations and regions, stating, “This initiative aims to capture direct, meaningful feedback that enables us to align our operations closely with evolving customer expectations.”

He noted that these engagements are essential for driving continuous operational improvements.

During a presentation, Lasaco Assurance also reiterated its visionary ambition: to achieve market leadership within Nigeria’s insurance and financial services sector by delivering sustained stakeholder value.

Participants were updated on the company’s strong financial position and resilience amid market challenges. Furthermore, Lasaco proudly reaffirmed its pioneering status as Nigeria’s first ISO-certified insurance firm, including its ICT certification.

A standout feature of the forum was the interactive digital polling, which facilitated anonymous, real-time feedback. This direct engagement yielded a clear and actionable roadmap for service enhancement, highlighting key areas needing attention, such as documentation accuracy, claims processing turnaround, and communication effectiveness.

Speaking at the forum, the MD of Utmost Good Faith Insurance Brokers, Mr Akinola Oladeji, said, “The Lasaco Customer Forum exemplifies a genuine commitment to partnership and transparency. It provides brokers like us a vital avenue to voice practical challenges and opportunities directly to decision-makers. Such collaborations strengthen trust and ultimately translate into better service for end customers. We applaud Lasaco Assurance’s proactive approach and look forward to the continuous improvements this dialogue inspires.”