In a bid to empower families and promote financial dignity, Branch, a digital finance platform, has launched its new campaign: FUNded with Branch. The scheme aims to provide Nigerians with a dependable partner for maintaining dignity and living fully, whether it’s for planned or unexpected expenses.
According to a statement on Wednesday, the Managing Director of Branch Nigeria, Dayo Odulate-Ademola, said, “FUNded with Branch is about celebrating life’s real moments – both planned and unexpected – with dignity. We want people to feel supported, not judged; to enjoy their lives while staying financially responsible.”
The campaign features a series of skits, explainer videos, and user-generated stories designed to normalize the act of seeking financial support. It highlights the convenience and safety of using Branch’s services, including consumer loans, easy transfers, debit cards, and bill payments.
Branch aims to promote a healthy shift in perspective, moving away from the idea that financial support should only be a last resort.
Instead, the platform positions itself as a responsible financial partner that empowers users to manage their everyday needs wisely.
To deepen financial literacy, Branch is also rolling out a short-form video series that demystifies loans, credit history, and smart savings. This initiative aims to help everyday Nigerians convert anxiety into financial confidence.
As Odulate-Ademola noted, Branch gives users access to a range of financial tools, enabling them to take control of their finances without stress or shame. With FUNded with Branch, the platform is committed to offering Nigerians a dependable partner for maintaining dignity and living fully.
The campaign is set to make a positive impact on the lives of Nigerians, promoting financial dignity and empowerment. By providing access to financial tools and promoting financial literacy, Branch is helping Nigerians to manage their finances wisely and live life to the fullest.
With its innovative approach to personal finance, Branch is redefining the way Nigerians think about financial support. By positioning itself as a responsible financial partner, the platform is empowering users to take control of their finances and live life with dignity.
As the campaign takes off, Nigerians can expect to see a range of engaging content, from skits to user-generated stories, all designed to promote financial dignity and empowerment. With FUNded with Branch, Nigerians can now access financial support without stress or shame, and take control of their finances with confidence.
