The Osun-Osogbo Festival 2025 is just around the corner, and Orijin, Nigeria’s herbal alcoholic beverage, is gearing up to deliver an unforgettable experience. In a grand tribute to heritage and royalty, the brand paid a courtesy visit to the Ataoja of Osogbo, His Royal Majesty, Oba Jimoh Oyetunji Olanipekun Larooye II.

In a statement on Tuesday, the Head of Sales, Southwest at Guinness Nigeria Plc, Onakoya Bankole, said, “Orijin is more than a drink; it is an embodiment of tradition, pride, and originality. This visit is a symbol of Orijin’s deep and continuous investment in Nigeria’s most storied cultural celebrations, a tribute to the Ataoja, the cultural institution he represents, and the enduring values that bind us as Nigerians. Our role here is not just commercial; it is cultural, respectful, and deeply intentional.”

The Ataoja commended Orijin’s consistency in aligning with the values of royalty, authenticity, and unity, saying, “Orijin has built a strong cultural resonance with our people. It is a brand that honours our roots, and we are proud to partner with it year after year.”

Over the past five years, Orijin has empowered Osogbo indigenes with over N20m through grants.

The brand’s commitment to cultural preservation and community engagement is evident in its immersive activations, cultural showcases, and intentional community engagement.

The statement stated that festival goers can look forward to cultural tributes, Afro-urban music performances, artisanal showcases, and the Orijinal lounge, a vibrant space that honours tradition while embracing the pulse of the present.

Through its sponsorship of the Osun-Osogbo Festival, Orijin is reaffirming its place as Nigeria’s most culturally attuned brand. As Bankole noted, “Through it all, Orijin invites every Nigerian to celebrate their roots and live Orijinal.”

The Osun-Osogbo Festival 2025 promises to be a celebration of culture, heritage, and originality, and Orijin is set to be at the forefront of the festivities.