Insurance provider Leadway Assurance has been announced as the Official Insurance Partner of the Lagos International Trade Fair 2025.

This was disclosed in a statement on Monday ahead of the annual international event scheduled for November.

Organised by the Lagos Chamber of Commerce and Industry, the 10-day Lagos International Trade Fair, held in Lagos, Nigeria’s economic hub, is one of the major attractions of West Africa’s regional commercial activities each year. Since its inception, Lagos International Trade Fair has grown to become one of the largest trade shows in sub-Saharan Africa, attracting both national and international entrepreneurs from over 1600 companies worldwide.

Commenting on the milestone agreement, Director of Sales, Retail and Partnerships at Leadway Assurance, Kike Fischer, said, “Partnering as the Official Insurer of the Lagos International Trade Fair speaks to both our leadership in the insurance industry and our deep belief in the power of enterprise. At Leadway, we understand how critical insurance is in unlocking growth and securing the future for entrepreneurs and business owners alike.

“This partnership is not just about visibility; it’s about value. It reflects our ongoing commitment to creating a supportive environment where MSMEs can grow with confidence. We’re excited to be part of this year’s edition and look forward to meaningful conversations with stakeholders across sectors as we work together to strengthen Nigeria’s business landscape.”

Beyond this strategic partnership, Leadway Assurance said it continues to lead in reshaping public perception of insurance in Nigeria. Its most recent initiative is its #NoLooseGuard campaign, launched across major cities, which has helped redefine insurance as a proactive tool for wealth building, protection, and recovery from financial losses.

Meanwhile, Leadway also recently announced impressive financial milestones, including N173.2bn in insurance revenue and N117bn in claims payouts for 2024.