The 52nd Annual General Meeting and Congress of the Association of Advertising Agencies of Nigeria has begun in Ibadan, bringing together key stakeholders from across Nigeria’s advertising and marketing ecosystem.

The event, themed “Charting Bold Paths Forward,” reflects the industry’s collective commitment to innovation, resilience, and transformative leadership in a fast-changing environment, according to a statement from the organisers.

The conference will feature high-level conversations around policy, regulation, and the future of the creative economy. Governor Seyi Makinde of Oyo State will declare the event open, joined by other dignitaries, including the Minister of Information and National Orientation, Mohammed Idris.

Keynote addresses will be delivered by Mr Idowu Akinde, CEO of Impact Hub Lagos, and Bolanle Osotule, General Manager, Brand Marketing and Advertising at Airtel Nigeria.

A high-level panel discussion, moderated by Oluwatobi Williams, Creative Director at 7even Interactive, will feature panellists including Damola Richard Salvador, MD/CEO, Digisplash Limited, and Dr Seun Fakorede, Executive Adviser, Youth & Sports to the Oyo State Governor.

According to AAAN President, Lanre Adisa, the theme of this year’s congress is a direct response to the shifting terrain of marketing communications. “The business landscape is changing fast. And while some see disruption, we see opportunity. The future belongs to agencies bold enough to rethink, retool, and reimagine the value they bring,” Adisa said.

The final day of the AGM/Congress will feature governance and reflection, with updates on AAAN’s leadership, financial reports, and the induction of new members.

Three agency presentations will also take place, and the event will close with a Gala and Awards Night, where advertising professionals will be celebrated for excellence in the industry. Attendees will don traditional aso oke attire, and special awards will be presented.