The most watched reality TV show in Africa, Big Brother Naija Season 10, will commence on Sunday, July 27.

The organisers of the show, Multichoice Nigeria Ltd, made this known on Wednesday.

According to the regular show anchor, Ebuka Obi-Uchendu, the Big Brother Naija show has come of age and the all-round entertainment show unveils a new season ‐ the 10th – with the opening nights slated for Saturday, July 26 and Sunday, July 27, 2025.

Obi-Uchendu, who reeled out the details, said for nine previous seasons, “it has been 709 days of Entertainment and 197 Housemates so far. The total prize money given so far is N637 Million.”

According to the Executive Head, Content and West Africa Channels of Multichoice, Busola Tejumola, the reality TV show in its tenth season has many things for viewers, sponsors and others to enjoy.

She stated that the cash prize for the 10th season winner was up to N150m.