A United States-based proptech firm, Contract2Close.Com, has asserted that documentation bottlenecks in the real estate sector are slowing deals and eroding investor confidence.
The firm stated this in a statement to officially launch its transaction management platform in the country.
It noted that the rollout was expected to significantly boost efficiency, transparency, and professionalism in property transactions, especially as the sector grapples with increasing demand and complexity.
It stated, “The real estate sector in Nigeria, particularly in urban hubs like Lagos, Abuja, and Port Harcourt, continues to attract domestic and international investors. But transaction bottlenecks, caused by inconsistent paperwork, poor communication, and lack of transparency, have slowed progress and undermined trust.
As the Nigerian real estate market continues to evolve, NG.C2C may well become an essential partner in shaping the future of property deals, one streamlined transaction at a time.
The platform was created by seasoned professionals who understand the relentless demands of the real estate industry, born out of a collective experience, with a mission to eliminate the sleepless nights and missed deadlines that often plague this dynamic field.
“C2C was designed to manage real estate transactions from start to finish, offering tools that cover contract creation, task tracking, document management, team collaboration, and secure client communications.”
The platform’s entry comes at a time when diaspora investment makes up more than 70 per cent of new property inflows in Nigeria, according to analysts. With investor expectations growing and compliance requirements becoming stricter, experts say tools like NG.Contract2Close.Com could help bridge the gap between local realities and global standards.
“The platform has been widely adopted by agents and brokerages in the U.S., and its entry into Nigeria marks a new chapter for the country’s digital property ecosystem. Industry players have welcomed the development, noting the growing need for digital solutions that can match the pace of Nigeria’s urban expansion and rising investor interest, particularly from the diaspora.”
The Chief Executive Officer of Contract2Close.Com, Lauren Merdinger, said real estate professionals in Nigeria often navigate fragmented, paper-heavy and manual processes.
She said, “Modified for the local Nigerian market, C2C is here to change that. Our platform provides a single, secure place to manage real estate deals, making property transactions clearer, faster, and more accountable. I built C2C not from a tech-developer’s lens but from the field level, grounded in the day-to-day realities of agents and brokers who manage transactions under pressure and with little support. Our platform was built from the agent side up, and our mission is simple: to meet the market where it is, not to demand that the market rise to meet us.”
Meanwhile, the Managing Partner, Gbenga Ismail and Partners, Gbenga Ismail, said the platform was designed specifically for Nigeria.
He added, “Stripped of extras they don’t need now (like embedded e-signature) and priced so that the average agent can subscribe to it without hesitation. This tool couldn’t have come at a better time. From contract execution to deal closure, Nigerian agents now have access to the same modern toolkit used in more developed markets.”
“C2C the structure and discipline we’ve been lacking. For clients, it builds confidence. For professionals, it reduces costly errors,” noted a Lagos-based property manager, Kehinde Olumide.
Founded in the United States, C2C is transaction management software designed to simplify the home buying and leasing process. It integrates workflow automation, deadline tracking, document management, and communication into a seamless interface tailored for real estate professionals.
