Standard Chartered Bank Limited has launched its latest global wealth campaign, “Now’s Your Time for Wealth”, targeting its affluent client segment with a compelling call to action, the lender said Friday.
The strategic marketing initiative underscores the bank’s commitment to growing its affluent business by connecting corporate, institutional, and high-net-worth clients to unique, sustainable growth opportunities across Asia, Africa, and the Middle East.
The “Now’s your time for wealth” global campaign champions the bank’s global network, expertise, and unrivalled wealth investment solutions. The campaign delivers a compelling message: the cost of waiting could mean falling short of one’s wealth ambitions.
Standard Chartered stated that the initiative creatively amplifies its differentiators and capabilities, global network, client continuum, and expertise in wealth solutions to support affluent clients such as global Chinese, global Indian entrepreneurs, and sophisticated investors to grow, protect, and pass on their wealth.
The Head of Investment Advisory and Strategy, Ernest Adejumo, said, “The ‘Now’s the time for wealth’ campaign offers a unique opportunity to reinforce our commitment to clients’ wealth creation, growth, preservation, and transfer journeys.
“We are well positioned to continue highlighting market opportunities and supporting clients’ ambitions through our diversified wealth solutions, underpinned by a clear advisory framework, robust digital capabilities, and a comprehensive suite of tailored offerings.”
He added, “In a fast-changing market, the best strategy is timely action. This campaign calls on stakeholders to reassess, realign and take charge of their financial goals and aspirations. There’s no better time than now to start investing. It’s a call to action that reminds us all: building a better financial future starts with the decisions we make today.”
The Head of Corporate Affairs, Brand and Marketing, Joke Adu, said, “We are excited about the impact our ‘Now’s your time for wealth’ campaign is having across our network and how we are empowering our clients towards the fulfilment of their financial goals.
“We are able to use the power of the creatives and client testimonials to tell the Standard Chartered story that we are a global bank connecting corporate, institutional and affluent clients to a network that offers unique access to sustainable growth opportunities across Asia, Africa and the Middle East while reiterating our purpose, which is to drive commerce and prosperity through our unique diversity.”
The global wealth campaign reiterates Standard Chartered’s commitment to executing data-driven and personalised campaigns to create a more holistic client engagement approach, reinforcing the bank’s position as an international wealth manager.
