United Bank for Africa Plc has emerged as the strongest Nigerian brand in the 2024 Brand Finance ranking, climbing from the ninth position last year to the top spot in the latest report.
The ranking, compiled by Brand Finance, a global independent brand valuation consultancy, rated UBA with a score of 92.4 out of 100, earning it a corresponding AAA+ rating, the highest among Nigerian brands.
In a statement made available to our correspondent on Wednesday, UBA’s improved position is attributed to its exceptional performance in brand familiarity, customer preference, and consideration within its home market. The bank also achieved a milestone by being named the 13th strongest banking brand in the world, among the top 500 banking brands evaluated.
Speaking on the development, UBA’s Group Head of Marketing and Corporate Communications, Alero Ladipo, said the achievement was a result of deliberate planning and customer-focused strategies.
“This year’s ranking is no coincidence; it is the result of deliberate planning, strategic investments, and an unwavering focus on customer satisfaction,” Ladipo said. “We remain steadfast in our mission to adapt to the evolving landscape, ensuring we consistently deliver exceptional value and keep our customers delighted.”
UBA, one of Africa’s leading financial institutions, serves over 45 million customers across 20 African countries, as well as in the United Kingdom, the United States, France, and the United Arab Emirates. The bank provides retail, commercial, and institutional banking services, with a strong emphasis on financial inclusion and technology-driven solutions.
The Brand Finance ranking further cements UBA’s reputation as a resilient and forward-thinking institution in the African and global financial space.
The PUNCH reported that the United Bank for Africa Plc has introduced a bespoke financial solution designed specifically for Small and Medium Enterprises called UBA SME Card.
