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Delta Air Lines unveils customer self-service app


Delta Air Lines said it has rolled out its Fly Delta app, introducing a range of new features designed to give customers greater control, convenience, and customisation throughout their journey.

According to the airline, the newly launched Fly Delta 7.0 is now available for iOS users, with features rolling out over the summer. The update introduces self-service tools, real-time updates, enhanced loyalty programme access, and new travel partner integrations, making it one of the most robust digital upgrades from the airline to date.

This was contained in a statement signed by Delta’s SVP and Chief Digital Officer, Eric Phillips, on Monday.

Highlighting the Fly Delta 7.0 app, Delta stated that the app provides real-time flight notifications for iPhone users on iOS 16 and above, including iPhone 14 Pro models.

Phillips added that such flight updates now appear directly on the lock screen and Dynamic Island. It gives alerts for pre-boarding, gate closures, and in-flight progress, beginning three hours before takeoff.

It added that “from June 1, Diamond and Platinum Medallion Members can manage and redeem their Choice Benefits right from the app, simplifying how frequent flyers unlock their rewards.

“Elite members can now view and apply Global and Regional Upgrade Certificates during flight booking in the app, replicating functionality previously limited to Delta.com. Customers can now link their SkyMiles accounts with Uber directly in the Fly Delta app to earn miles on eligible rides to and from the airport, Uber Reserve, premium rides, and UberEats orders over $40. (US only; terms apply).

“To help navigate disruptions, Delta has improved its alert system to provide real-time, personalized updates during unexpected changes in travel plans. Coming soon, the app will alert customers about missing travel documentation and destination requirements, streamlining international trip planning.”

Additionally, through the app, in the event of a disruption, customers flying domestically will be able to rebook themselves on an earlier flight within 24 hours, “without waiting in line or contacting support. This tool is available for nonstop flights and final journey legs.”

Phillips further emphasized the company’s continued focus on technology that personalizes and simplifies travel.

“We are continuously improving the Fly Delta app to make it the ultimate travel companion. Later this year, we’ll introduce Delta Concierge, an AI-powered tool that delivers human-like, personalized assistance across the journey.”

He added that 97 per cent of SkyMiles Medallion members use the app for travel management, and 85 per cent rely on it throughout their trip.

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