CMC Connect LLP, a public relations and communications firm in Nigeria, has announced the launch of Crisis-X, a pioneering initiative designed to equip organisations with strategic tools for effective crisis management.
The launch event, held at the firm’s headquarters in Lagos, also marked the declaration of March as Crisis Management Advocacy Month, a global annual campaign dedicated to promoting crisis preparedness and response.
Speaking at the event, the Managing Partner of CMC Connect LLP, Raheem Olabode, described Crisis-X as a comprehensive platform offering expert insights, specialised training, and strategic guidance to help businesses anticipate, manage, and recover from crises.
He noted that the initiative encompasses critical areas such as risk assessment, crisis communication, reputation management, and post-crisis recovery, providing organisations with robust frameworks to navigate complex challenges.
Olabode emphasised the firm’s unwavering commitment to driving innovation in crisis management.
“We are thrilled to unveil Crisis-X, a testament to our dedication to excellence in perception and crisis management. Organisations today must be proactive in handling crises, and we are committed to equipping them with the expertise needed to do so effectively. This initiative further cements our position as industry leaders offering sustainable and impactful solutions,” Olabode said.
Delivering a keynote presentation, Yomi Badejo-Okusanya, Lead Partner of CMC Connect LLP, provided an in-depth analysis of the Crisis-X strategic framework.
He underscored the necessity of proactive crisis management in today’s volatile business environment, saying, “In an era where crises can escalate within minutes and significantly impact public perception, businesses must be prepared. Crisis-X is our answer to this pressing need, offering practical tools and strategies to help organisations safeguard their reputation.”
Commending the initiative, the Director of the Commonwealth Institute of Advanced Professional Studies, Professor Anthony Kila, lauded CMC Connect LLP for setting new industry benchmarks.
Kila said, “What we are witnessing today is truly groundbreaking. Crisis is an inevitable part of life, and preparedness determines the outcome. With Crisis-X, CMC Connect is not just offering solutions but also leading advocacy efforts to transform crisis management practices.”
Earlier, CMC Connect LLP announced the establishment of Crisis Management Advocacy Month, to be observed annually every March. The month-long initiative aims to drive awareness of the necessity of proactive crisis planning across businesses and organisations.
It noted that throughout the month, industry experts, business leaders, and public sector stakeholders will participate in a series of activities, including panel discussions, workshops, and awareness campaigns, to foster dialogue on emerging trends in crisis management.
With Crisis-X and its advocacy efforts, CMC Connect LLP is setting the stage for a new era of crisis preparedness, reinforcing its commitment to helping organisations navigate uncertainties with confidence and strategic foresight.
