Migo Mobile, a new player in Nigeria’s mobile device market, has officially launched its operations in a bid to bridge the country’s digital gap.

According to a statement, the company aims to provide affordable, high-quality smartphones and laptops to Nigerians, ensuring that even those with limited financial resources can access reliable digital devices.

Speaking at the official launch in Lagos, the Managing Director and Chief Executive Officer of Migo Mobile, George Evans, emphasised the company’s commitment to affordability and quality.

Evans highlighted that the brand’s primary focus is the average Nigerian who struggles to afford premium smartphones.

“We want to provide a device that is not only affordable but also of high quality,” Evans stated.

To make this vision a reality, Evans stated that Migo Mobile has partnered with Credit Direct to offer a buy-now-pay-later scheme.

According to him, this initiative allows customers to make a 30 per cent down payment for a device and spread the balance over six months, ensuring that financial constraints do not limit access to technology.

“The partnership with Credit Direct is a game-changer. It enables us to offer flexible payment options, making it easier for Nigerians to own a quality device, he mentioned.

He further said that beyond affordability, the company has ambitious plans to localise production by establishing manufacturing facilities in Nigeria within the next 24 months, which will not only reduce costs but also create jobs and contribute to Nigeria’s economic growth.

“We want to create employment opportunities for Nigerians and contribute to the country’s economy,” he noted.

The company has also introduced customer-centric policies, including a 12-month warranty and a repair service to ensure after-sales support.

“We understand that our customers want peace of mind when they purchase a device,” Evans added.

“That is why we are offering a 12-month warranty and a repair service that’s second to none,” he added.

Also, the Head of Key Accounts Management at Credit Direct, Joseph Osodi, emphasised that the financing option is designed to boost financial inclusion while making high-quality devices more accessible.

“We are offering convenience, peace of mind, and luxury at your doorstep,” Osodi said.

He continued, “Our goal is to enable Nigerians to access credit facilities that improve their standard of living.

“Migo Mobile’s launch marks a major shift in Nigeria’s mobile market, offering affordable, locally produced devices with strong customer support to bridge the digital divide.”