The Filmhouse Group in partnership with Africa International Film Festival (AFRIFF) and the University for the Creative Arts (UCA) has launched an initiative to equip secondary school and university students with industry knowledge and hands-on experience in the creative sector.

This collaboration aimed at educating the next generation of Nigerian creatives in film, animation, and fashion, was a weeklong program with master classes and diverse training on career opportunities at the University of Creative Arts.

Leading professionals and Industry experts including Chioma Ude, Founder of AFRIFF, Ladun Awobokun, Chief Content Officer at FilmOne Entertainment & Filmhouse Group; and Marshall Michelle, Program Director for Fashion Image & Fashion Photography at UCA; shared on different aspects and the business of film focusing on how to make money from the international market, creative industry career pathways, including fashion, animation, and film.

Speaking on the partnership, CEO of Filmhouse Group, Kene Okwuosa emphasized the importance of nurturing future talents, stating “Sustaining the Nigerian entertainment industry requires investing in the next generation of creatives.

At Filmhouse, we are committed to equipping young talents with the skill, knowledge, and network they need to thrive. This initiative reflects our vision to develop Africa’s creative sector and foster long-term industry growth.”

Similarly, Chioma Ude, Founder of AFRIFF, highlighted the collaboration’s impact denoting, “AFRIFF has always been dedicated to talent development. Partnering with Filmhouse Group and UCA strengthens our mission of providing young creatives with access to world-class education, mentorship, and industry exposure early-on.”

In addition to the collaboration between AFRIFF, Filmhouse Group, and UCA, AFRIFF has also partnered with the Lagos State Government to further drive youth empowerment and skills development.

This initiative is part of Lagos State’s broader strategy to harness the potential of its youthful population, particularly in response to the economic and cultural opportunities presented by the annual “Detty December” tourist season.