Nigerian-based advertising technology firm, Transmit, has partnered with Kenya’s Suss Ads to transform advertising in Africa through innovative AdTech solutions.

According to a statement, the collaboration was sealed at an event in Lagos to integrate radio and television advertising programmatically, enhancing how brands reach their audiences across the continent.

Suss Ads is a global marketing, communications, and technology agency, known for its data-driven marketing strategies. Transmit and Suss Add noted their collaboration was to enable the expansion of the Kenyan firm’s footprint in Africa.

“The advertising revolution is here. Our mission is to elevate brands through impactful marketing solutions, and this partnership exemplifies that commitment,” Managing Partner, Suss Ads, Dennis Maina, said at the launch event in Lagos. “This is a critical moment for advertisers in Kenya and Africa as the Suss Ads platform bridges the gap between traditional and digital advertising.”

The Suss Ads Media Integrated Advertising Platform will allow advertisers to run radio and television ads seamlessly, leveraging technology to enhance efficiency.

The platform is already active in 63 global markets and is used by hundreds of leading brands worldwide.

Transmit Chief Executive Officer, Femisire Ajayi, highlighted the importance of the collaboration, stating, “We are excited to join forces with Suss Ads to create unparalleled opportunities for advertisers in Nigeria and Kenya. Our shared vision is to provide brands with seamless, tech-enabled solutions that maximise reach, engagement, and efficiency.”