Nigeria’s premier payments & financial technology company, Unified Payments, has unveiled a new campaign, ‘It Starts Here.’

The firm, in a statement on Wednesday, said that the campaign reinforces its leadership position in the market and reminds users of the ease of making transactions, which starts with the push of a button.

Unified Payments said the ‘It Starts Here’ campaign embodies the company’s vision of fostering innovation and progress, inspiring stakeholders, including customers, shareholders, and employees, to embrace opportunities driven by cutting-edge technology. The campaign is built on the philosophy that every significant achievement begins with a small yet pivotal action—be it a decision, a spark, or a moment of readiness. For Unified Payments, this transformative moment is the seamless connection it provides for businesses, fintechs, and consumers, empowering them to achieve more.

Speaking on the campaign launch, Group Managing Director/Chief Executive Officer, Dr. Agada Apochi, said, “At Unified Payments, we are proud to unlock possibilities through pioneering payment solutions. Whether it is the first phase of building a business or scaling to new heights, we offer the infrastructure, processing power, secure transactions, and speedy resolutions that businesses need to succeed. Our focus is on innovation and trust, ensuring that every transaction propels our customers closer to their goals.

“Every milestone, whether in business or life, starts with a single step, and Unified Payments is the partner powering that step with efficiency and reliability.”

The campaign is being rolled out across multiple platforms.