5Alive has unveiled two new products, Mango and Cocopine, as it refreshes its portfolio to deepen engagement with what it describes as “Nigeria’s most expressive generation”.

The juice brand said in a statement that the launch reflects its commitment to evolving with consumer tastes while delivering refreshment.

Senior Director of Frontline Marketing, Nigeria, at Coca-Cola, Yusuf Murtala, noted that the additions formed a part of the brand’s focus on innovation and relevance.

Murtala said, “The expansion of 5Alive’s brand portfolio with new flavours, mango and cocopine, demonstrates our commitment to constant innovation and consumer relevance. We’re broadening our offerings to meet evolving tastes while reinforcing 5Alive’s position as a vibrant, trusted brand that inspires authentic expression and brings refreshment to every moment.”

The brand said the products align with its rallying call, “Loud It”, which encourages individuality and bold self-expression, adding that the flavours are designed to complement different moods and moments.

Manager of Frontline Marketing, Nigeria at Coca-Cola, Temitayo Ogunleye, added that the new variants reflect consumers’ lifestyles and energy, stating, “These are more than just exciting new flavours; they are an extension of our consumers’ lives and moods.

We are inspired by our consumers’ energy, and with the introduction of these new products, we aim to provide taste experiences that are just as dynamic, bold, and expressive as theirs.”

5Alive stated that the mango flavour will be available in Lagos, while the cocopine flavour will be offered to consumers in Port Harcourt.